Website: http://www.dr-me.com/
11th November
Questions and Answers:
What impact has the digital era had on
publication today?
It’s made everything super immediate, we consume
news in twenty-word sound bites, see aspirational lifestyles flash in front of
our lives in square boxes and
select what we want to see on a day to day
basis. This will probably change up again in the next ten years, people will
want longer more informed articles and
will be more intent on shaping their own lives
rather than relying on taste making sites.
What is your opinion on this?
It’s
interesting, I think although it may not appear to it encourages us to look
harder, deeper, further for the things we love and want to hold dear.
Do you think new media has been a positive for
publication? In terms of online
blogging and sharing.
To a certain extent yes, but it can be easy to
overload so we need to be careful in the way we consume.
Do you think the Internet has enhanced
creativity?
Yeah sure, it’s maybe not literally made
creative people more creative, what it has done though is given more
opportunities to more people get their creativity seen
and make a career from it.
As the world is becoming increasingly digital,
do you think technology and new
media is becoming an addiction?
Oh shit yeah, it’s instant gratification, I
heard recently that it’s based on a test that was done on chickens, one group
of chickens were given a button, if they pressed the button
they would always get fed, another group of
chickens also had a button but the feed would only occasionally come out when
they hit the button, this made these chickens hit
the button constantly to get that gratification.
Remind you of anything?
Do you think print is going to survive in this
digital era?
Of course it will, we are tactile beasts,
swiping our finger over glass will never feel the same as opening a newspaper
or enjoying indented type on textured card. This being said
I’m a designer so obviously I’m going to say
this, but, I think it’s true.
Do you think there is any need for a business
cards anymore or flyers nowadays?
Because of social media and the digital landscape
we live in.
Definitely, even if someone instantly followed you
on twitter when you told them your handle, it still doesn’t beat them having a
piece of card with you name on.
https://www.youtube.com/watch?v=aZVkW9p-cCU
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