Study task 03- COP Essay Research ideas

My first idea for the COP essay was to base my essay on Branding but more specifically Logo Design. Within this I would like to discuss:

• what makes a good logo design
• logo meanings
• understanding the importance of brand identity
• slogans 

I then had a crit on this idea, and figured that it would be a hard thing to research and there isn't that many academic resources for it, I was un sure of how I would start this as a research brief for my esaay, I was left confused.

Is print dead?

After going back over my mind maps and ideas I decided to re-think. I also have a keen interest in print and designing for print. I am curious to whether print is dead and if there is any need for print? 

after a quick google search I came across this interesting article that raised some good points

http://www.theguardian.com/media/2012/jun/03/who-says-print-is-dead

New media

• smartphones and apps mean you get news updates instantly, will there be any need for newspapers in the future?
• digital publications are getting better and are on higher demand
• rise of blogs and social media 
• new media enables us to share information with a large audience 

Print 

• something permanent 
• fresh's parts of business that are all new media 
• gains extra marketing 
• physical side 
• different experience
• better quality 

the question I have so far is,

is print dead? with the rise of new media is print dying and is there a future for print? 

I took out a book from the library to research further 'media semiotics an introduction'...

Magazines 

• 'ideal readers' of different magazines pg.57
• the difference between subscribers and single readers 
• adverts and consumerism 
• gender identity 
• about 15-30% of readers of womens magazines are men

Newspapers

• what is news?
• sales and price
• news value

I had another crit on my question and I got some useful feedback

• my question is going to have to change 
• print and the ora of print 
• social implications
• collectables and one off's
• users having control 
• wearable tech
• the change and development of editorial 
• asses how is has developed to emerging tech
• the internet and society 
• communication is out job 
• technology and adapting 
• the movement of editorial 

what I discover in my research and writing the essay should inform my practical. The crit has been really useful, I think I am going to carry on researching and focusing on editorial and new media and how they complement and compete with each other.