Derrida created 'deconstruction' which is a mode of questioning these assumed hierarchies
'Design, Writing, Research' Lupton and Miller 1996
Ellen Lupton explores aspects and methods of deconstruction and how it had an impact on graphic design practice
one of the oppositions that factors significantly in Derrida's discussion is that of speech/writing where speech is privileged over writing
we are born into language and the signs are already there
'if writing is but a copy of a spoken language, typography is a mode of representation even further removed from the primal source of meaning in the mind of the author.'
'Design and typography work at the edges of writing, determining the shape and style of letters, the spaces between them, and their placement on the page. Typography, form its position at the margins of communication.'
typography, which is seen as exterior or in opposition to the written text is actually embedded within it. Graphic marks other than the alphabet cannot be seen as 'signs' and are excluded in traditional semiotics. However deconstruction shows us that typographic adjustments can impact greatly on the meaning of the written word.
House of Leaves by Mark Denielewsky
A novel that uses typography to encourage a dual way of reading, its about a man who discovers a manuscript of a dead blind man, non of the footnotes are real in the book.
'Pastiche'- Fredric Jameson
Pastiche- is a appropriating styles from the past
We become detached from the history and we don't appreciate the designs in the past we appreciate them more now. Personally I think everything develops from the past, we interpret everything in our own way.
Pastiche is taking elements of design and re organising it
This is a piece from a stranger & stranger, the design has a historical element to it but the design is still very relevant and up to date
Other Pastiche examples
The architecture within Las Vegas is a pastiche example as it pulls together different parts of the world and history.
Benefit makeup is a Pastiche example as it pulls in elements from the past with 1950's ish girls, they use the pink throughout the packaging and makeup counters.
Soap and glory has a similar theme, pulling in elements form the past using similar pink girly theme with black and white 50's photography to influence the design, it works really well as it is very eye-catching when on the shelf.
The film Great Gatsby is heavily influenced from the 1920's, but has a modern twist with the music having sound tracks from modern people such as Jay-Z and Larna Del Rey
Supremes logo has Pastiche on Barbra Krugers work
Forming a research question
Think a question to start researching into for the COP essay that links to one of these areas:
Editorial, Typography, Branding, Advertising, Printmaking, New Media
Questions to think about:
What is the general theme?
What are the current/ contextual/ historical issues of the general theme- mind maps and lists
What do you want to know or be able to do in regard to this theme? from this into a question that implies a conclustion... what, how, to what extent
How does this relate to my (increasingly specialist) practice?
I am going to start by pulling apart the different areas as I am unsure as to what I want to base my essay on.
the main two areas that I am interested in within the ones given I think are typography and branding. With typography I am particularly interested in hand drawn type and maybe I could research into the history and whether it is dying out or coming back into fashion recently. With branding I am interested in logo design, I could look into classic and iconic logos, how and what makes them so good and recognisable.
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