Friday 28 March 2014

Visual Response Ideas After Presentation

People liked the idea of 'sex sells' the best. As they think it wont just be a collection of research, I can actually do something with it. The ideas that came from this was that I could take the American Apparel brand and look into how well they actually brand it, and how they do it quite sexually and how well they do it, I could explore this by changing the typeface/ images to show how well they do it. 



Here is just a quick example of how American Apparel uses the typeface helvetica so well. I just quickly changed the typeface to copper black and it has completely changed the advert. I find this interesting how well branded they are, yet so controversial. 


Here I have rebranded the image as a Primark advert, this is quite funny because Primark would never advertise like this however this is the theme of American Apparel and it suits them as a brand. I think this is an interesting thing to work on. 

I could either do 1 of 2 things being 

1) Just aim it at American Apparel and brand it just for them, explore the way they advertise and why they get there adds banned to gain more publicity 

2) Look into a variety of controversial/ banned adds- there are may brands that do this, I could make a publication on controversial ads and why 

Marc Jacobs

Here is a Marc Jacobs advert that caused a lot of controversiality, mainly because the model is under 18 and where the bottle of perfume is placed. 


Jack Wills

This is a Jack Wills advert that has caused a lot of controversy as they advertised skinny dipping, when an advert is so controversial it also gets many opinions from the public, this could be interesting to put these opinions in my publication.  


United colours of Beniton 

'What’s colorful, mass-produced, and fun? It was only a matter of time before Benetton saw the link between their line of clothing and condoms. Influenced by the Olympics in Barcelona the preceding year, the 1993 ads brought color to the AIDS pandemic. This was just over a decade after the formal recognition of the disease, when it was still charged with ideas that it was cleansing society of the undesirables. Benetton bravely uses HIV positivity to create lively, sexy images — a perspective very unlike traditional representations of AIDS as death itself. As we will shortly see, they will play on this trope more controversially.'

http://top10buzz.com/top-ten-controversial-united-colors-of-benetton-ads/


Tom Ford

This childishly provocative Tom Ford eyewear ad from 2008 was banned in Italy.


With this idea there is a lot I can research into however I need to keep it consistant, I think it would be best to keep it to fashion and beauty theme and the brands as there is a lot I can look into with this. 

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