Tuesday 29 December 2015

COP Practical- Map Design



One feature on the Instagram application is it tracks your location of where your images were posted showing where you have been in the world. Featured within the publication there will be an interactive piece to show where the photos were taken of each design studio/ creative. 


To display all of the different studios/ creatives in the publication a colourful key was created. The map is kept within Europe to keep it simple and precise. 


The map is printed on a pink coloured stock as it complements the Risotto studio designs where the map will be featured. The map just simply folds out and extends the page, a simple interaction for the consumer to engage with. 

Monday 21 December 2015

COP Practical- Screen printing







I went for orange and pink inks as I feel they blend together well and will complement the stock I have chosen. To get the blend right it took a few pulls on newsprint for the inks to start blending. Overall I am happy with the way they have come out, the designs looks as vibrant as I wanted. 

Saturday 19 December 2015

COP Practical- Screen print designs



Once the publication was digitally printed I started to figure out how the interactive screen printed element to the publication would work. By cutting out pieces of paper and unfolding them I worked out how to design the pull outs. ‘Explore’ and ‘Discover’ would be two different types of fold out and include various artists/designers that relate to the creatives page, eg. OKIDO will fold out and include Anorak Mag page as they are both similar. 





Above are the screen print positives, these will be screen printed using gradient colour as a further experiment with print. I will need to expose many screens for this publication so planning my time will be crucial. 


Friday 18 December 2015

COP Practical- Printgram Design










Here are the layouts of the publication pages I have designed in inDesign. On each page there is a blank white space that will add an interactive element to each page much like each page on Instagram. Each photograph is set in square format like Instagram. Along with each photo there is how many likes it got and the caption as it is on Instagram. Next to each design studio/ creative there is a description of who they are which is taken off the bio on Instagram. Instagram works as a good promotion tool for all of these creatives, to show off their work to a large audience, all of these designers featured within the publication work with print, their work printed in a publication for them to keep and treasure. This publication would become part of a series for creatives to collect and keep. Having their images printed gives them a lot more value then just having them digitally on the app. 


Wednesday 16 December 2015

COP Practical- Design Decisions

Colour



Within the publication I will be using blue as one of the main colours as it represents Instagram, however I would like to use other colours within the publication as I will be screen printing. All photographs off Instagram will be in full colour. Above I have been experimenting on adobe kuler with some colour combinations. Blue complements a variety of colours so it is difficult to choose. I will be using GF smith stock within the publication, and stock with different weights and textures. 

Type




Parts of the publication will include letterpress to show another print technique that digital can’t do. This will be a new process that I will be trying out, I would like to use a variety of typefaces within the letterpress to show a variety. 



Within the digital part of the publication I will use Instagrams type they use within the app. Freight is used for headers and Helvetica Neue is used for body text. Both typefaces are clear and bold which will suit the publication. 

Tuesday 15 December 2015

Primary Research- Interview- Carl Horne






After reading Carl Horne's book in the summer about slow movement I decided that I would write my last chapter on slow movement and more specifically slow technology, how people should slow down and live the good life rather than the fast life. 


I sent an email to Carl asking him a few questions. 



I decided to give him a call and ask him a few questions over the phone. 

Here are his responses:


What I found interesting about your book is the first chapter where you talk about the one-minute bedtime story with your son, having an actual publication in your hands and taking time out of your day, rather than being on media devices.

What is your opinion on slow technology? What does slow technology mean to you?
Do you think that technology and publication clash or complement each other?


My view is that in a way its hard to know exactly where we are going with publication, we are in the middle of a time of immense up evil and its not quite clear how it is going to shape out. What is clear is that the old model (print publication) isn’t as sustainable anymore, especially when you think of things such as newspapers they just can’t make money because they’ve lost all that advertising revenue also peoples habits have changed. I see that in my own life, I’m a journalist and I love newspaper and I have always brought them all my life, but I don’t buy newspapers anymore I read news online, I have the app for the guardian, the BBC is my homepage on my laptop, so those are my two main sources. I read other publications online that I would have never been able to get anyway such as the New York Times. I’m not against people reading things online, I just think that what we will probably end up with and certainly what we should aspire to is to have a mixed eco system, where some publication is delivered through a screen and ones that are most appropriate to that will find themselves coming through pixels.


Do you think digital and print can complement each other?

Yeah, I can see that in my own life, I spend a lot of time reading news. I read the right gratification quarterly, I write for and I read Kinfolk which is a beautiful magazine, I enjoy that offline cagoule experience, a different type of reading, one that is richer less distracted and more layered than we will ever get online because online Is too jumpy, too nervy, so many hyperlinks pulling us off in different directions. The drive with online publishing is that someone its not enough to give people text, you’ve got to give them video, audio. I don’t ever read a screen for pleasure, I reading it because it’s the simplest, easiest delivery mechanism. When I’m reading for pleasure, when I read a book especially and I’ve got to read a lot of books for researching, I will never read online, I will always buy the hard copy because its just a different experience reading, the sensual pleasure of the book the feeling and weight of the book and pages and that’s got a nostalgic tactile appeal to it, a different type of reading goes on. There is research showing how people interact differently with information, getting more of an experience with it when there is something tactile going on. Taking notes on a laptop, it turns out that people don’t register the information, they don’t absorb it as well as they would when writing with a pen and paper. Its that thought process. Typing is too quick, its too seamless. I think the same thing happens with reading, people read more superficially online, and you see that as well in the way that people write, there tends to be a blogging style of writing. I think we are going to end up with a range basically two types of delivery, essentially you will have screen based publications which will have a different kind of approach, it will be very useful and valuable, and then you will have he offline printed paper. There will be more and more magazine going for real quality, with really good paper, turning that delivery mechanism of the magazine or the paper or the book into something that is beautiful it self as a physical artefact, seeing more and more beautiful high end publications and books, publishing novels with letter press all that kind of stuff, I think it’s a response to the need and the deserve to have that other form of reading.

With children growing up with all this technology do you think they are going to get sucked into the screen and miss out on real life?

There is a danger, I’ve spoke to parents that work at google, Microsoft and Apple what are they doing with their own kids they are not giving them iPads and iPhones they are giving them books they are sending them outside to play as there are plenty of screens in the classroom. Children need to have books as they are tactile they are physical, there’s a whole layer of working. The screen is not a learning curve, its just one thing that is flat, there’s no layers to it. We learn physically, we learn by moving and touching especially children. There’s something so precious and universal about printed books and in fact.
The printed word is powerful. People are looking for something that is real and unique to them.

What do you think that makes people realise that they are spending too much time on technology?

I think there is a few things, one is eventually they start to realise that a lot of other things have got dropped, so if you are spending seven/eight hours online all the other stuff that you used to do before you went online, like seeing people face to face, cooking etc they would just stop happening. So at some point you realise you’ve lost all the things you used to do, then if you so the arithmetic you realise its gone into Facebook and Twitter. It’s a common thing now people just waking up one day and thinking ‘this is insane’ they lose control of the technology and become a slave to it. It’s just nice to switch off. Many people now are doing digital detoxes and restricting the amount of time they spend online. It comes down to the feeling of dissatisfaction and the promise of technology. I do think that technology is great we just have to use it wisely. If we don’t use it wisely we become addicted to it and it almost becomes like eating too much fast food

Do you think technology is making people lazy?

Lazy, yes I think it has, I think it is definitely making people socially lazy, because real relationships take time and they can be uncomfortable and there’s silences and you don’t know what to say, where as It is so so easy and frictionless online, and I think it is a cop out often to be doing all of your relationships online, because there is more heavy lifting face to face, a more complex rich experience. Online is one channel of interaction, one layer of interaction and it’s easy, its an illusion its not a real connection. It makes us physically lazy and can make us lazy even intellectually, we are moving to a culture that is very much about a superficial understanding of the world, we know a lot of little things that maybe we don’t make the deeper bigger effort to connect the dots of understanding. We know all the headlines we know the tweets, but if we actually dug deep into that story and got to grips with it I think often it’s the illusion that’s formed, its just information, information is not the same thing as understanding, understanding takes effort and time and when you get lazy you stop the understanding and just go for the information.



I gained some interesting responses from Carl and I will be using his opinions and knowledge within my dissertation. 

Monday 14 December 2015

COP Practical- Instagram accounts to focus on


I am going to include 6 Instagram accounts in the publication, they are all people I have contacted and spoke to while writing my dissertation. I interviewed Ben Freeman from Ditto Press and Maggie Li from OKIDO magazine in London. I interviewed Becky Palfrey from Colours May Vary in Leeds, I also interviewed DR.ME via email. Risotto studio is one of my favourite studios, they unfortunately didn't have the time to answer my questions via email so invited me to Glasgow in December but there wasn’t enough time to interview them, I will contact them again soon though. 


Ditto Press 


Ditto Press’ Instagram features a lot of videos and images of print. They expose themselves with various events and exhibitions. 

OKIDO Magazine 


OKIDO magazine is a children's magazine but still have a Instagram account for promotion for the adults. As the adults buy the magazine for the children the imagery has to appeal to both the adult audience and the children. The illustration style is friendly and unique. 

Colours May Vary 


Colours may vary is a independent bookstore in Leeds that sell’s unique books, their Instagram is quite useful as they can showcase all of the books they have to offer to a wide audience. 

Risotto Studio 


Risotto studio is a print studio based in Glasgow. I really like their use of colour, I would like to include their work in my publication as I like their use of illustration and how well layout their products are on Instagram. 

Maggie Li


Maggie Li is the Illustrator and Art director that I interviewed at OKIDO. I hadn’t seen any of her work until I searched for her on Instagram. She has published many of her own illustrated books along with working for OKIDO. 

DR. ME


DR.ME are a creative design studio in Manchester that I interviewed via email and got some interesting replies. There work is quite paper based, digital and hand crafted. 


ID Magazine articles


Where does fashion publishing go next?

https://i-d.vice.com/en_gb/article/where-does-fashion-publishing-go-next

An article from ID about the future of fashion publishing that relates well to my dissertation and  practical publication. 


like, love, hate, unfollow

https://i-d.vice.com/en_us/article/like-love-hate-unfollow

Another article from ID about Instagram that relates well to my practical piece, collecting different opinions from Instagram 'famous' people about Instagram how it makes them feel and whether they are actually bothered about the amount of followers they have. 

Wednesday 9 December 2015

COP Practical- Instagram Format Experiments



Once I split up the application into separate areas, home, search, explore and profile, I then decided to look at the format for the publication. This is going to be important as
it determines how the user interacts with the publication which is going to be the more important part of the publication.
With the experiment above i experimented with just one piece of paper and how that could be divided into four areas of the app. The flaps would open and reveal more add ons from each flap. Inside of this publication there would be two pockets for a pull out screen printed poster and pull out stickers to edit the publication in your own way.

I think this would make a good publication however when it folds I think the ink on the paper could crack. 





The publication above is made up of layers. Each layer of the publication would be a different tab of the application. Inside would have different textures of paper and different printing techniques. The front would either be foiled or letter pressed. Within the print publication there would be pull out tabs, leading to more visual information. 




This is a very simple of an idea for a publication. It would be square to represent the square shape images within Instagram. Inside would include coloured paper, textures and interactive pullouts. I think this design would be the easiest to design and put together with the different layers. The publication would also include emoji stickers for the profile page under ‘edit your profile’ so consumers could add a personal touch to the publication and interact. 





This experiment started by developing an A4 piece of paper into the interactive app. Users would pull out each section of paper and added onto each pull out would be concertina folds. The concertina folds would represent the continuous scroll of Instagram with a select amount of accounts. I like this idea for a publication but quickly realised that it could look quite messy and could get quite complex to design and put together.