- of the nature of, caused by, or relating to a virus or viruses.
- (of an image, video, piece of information, etc.) circulated rapidly and widely from one Internet user to another."a viral ad campaign"
a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Here are just a few examples of adverts that have gone viral and attracted the public
Evian advert- Evian live young
This was a very popular advert, which also came with an app that you could see what your baby would like in the future, people enjoyed doing this, and shared it with their friends to see what they would get. It was a funny advert also, and links with their slogan well, 'live young' a good connection by using babies.
Pepsi Super bowl- Beyonce- Celebrity status
This is the adverts for super bowl 2013, the super bowl is such a big thing mainly in the US but it went viral due to Beyonce and her celebrity status.
Dance Pony Dance- Three Advert
As well as the film, W+K has cooked up more ways for the campaign to be shared in the form of The Pony Mixer, an online app that also lives on Three's YouTube channel and allows users to create and share (via Twitter or Facebook) their own remixed videos of the pony performing to different types of music. Choose from Rock, Punk, Bollywood and more for extra, ridiculous, levels of shareable silliness.
This is my favourite advert that went viral, its so random but it works well as it grabs the audiences attention, however I don't feel like it advertises the company that well, people just know it as the horse advert, and not three mobile.
This is my favourite advert that went viral, its so random but it works well as it grabs the audiences attention, however I don't feel like it advertises the company that well, people just know it as the horse advert, and not three mobile.
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