Breif 5: Research Saul Bass

Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.

During his 40-year career Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T's globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 jet stream logo and United Airlines' 1974 tulip logo which became some of the most recognized airline industry logos of the era.

Saul bass only uses a few maximum of three colours in his poster designs and yet still makes them so high impact. My favourite one on here is the top one 'The birds' it is a really simple idea and works well, the composition and the colours are good, I also like how he has decided to put the text in the feather as I feel it gives the white feather more of an impact.  All these posters are for movies, I think they are eye catching because of the use of primary colours and the use of black and white. I think this shows that less is more with high impact posters.