This was so useful! It has given me some great feed back, what people thought was good and why ect. but I have also gained some great ideas of how to move forward with this brief, which I good as I was struggling for ideas.
Some key points/ideas I have gained from todays crit:
- Because of Harry's favourite designer being Brockmann why not think about grids?
- Try merging some fonts together, maybe overlapping two or more fonts
- Develop the idea of the letters being laid back
- He is a big fan of clean sans serif type, you could develop it to look more swiss/clean
- His handwriting looks italic you could work with this idea
- Taller font (architecute) and Italic for laid back personality/ handwriting, possibly combine?
- Architecture idea is strong, maybe look into 3D structure? City design?
- Mix his handwriting with a font from his favourite designer
- The change of the x-eight is effective but doesn't really represent architecture
- Research into type associated with architecture? Most common typefaces used on buildings and/or Blueprints during the design stage
- Look into structure
- Refer to Harrys handwriting, why not add angles and diagonal lines and his handwriting is quite italic in different directions, quite unique
- Make the font chosen more symmetrical and balanced
- Architecture a strong idea... look into different buildings, shapes, heights and manipulate text
To move forward I am going to develop some of these ideas that I find interesting, I love the idea of the 3D lettering to represent Harry's love for architecture, I think this could be an interesting concept. I am also going to look further into Brockmann and maybe look into the grid concept. I think it would be good to look into Harry's handwriting further and look at the angles and the italics in it.
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