Thursday 31 October 2013

Design Principles


Typography-

1. The art and technique of printing with movable   
    type.

2. The composition of printed material from movable
    type.

3. The arrangement and appearance of printed
   matter.


The Anatomy of Type - X height is a high as the x, it is not always half the cap height 

Point sizes- point sizes always go up in 12's. 

12 points= 1 pica 
24 points= 2 pica ect ect 

The difference between a Font and and a Typeface 

FONT
The physical means used to create a typeface, be it computer code, lithographic film, metal or woodcut


One weight, width, and style of a typeface. Before scalable type, there was little distinction between the terms font, face, and family. Font and face still tend to be used interchangeably, although the term face is usually more correct.

TYPEFACE

A collection of characters, letters, numbers, symbols, punctuation etc. which have the same distinct design

Typeface Family
The collection of faces that were designed together and intended to be used together. For example, the Garamond font family consists of roman and italic styles, as well as regular, semibold, and bold weights. Each of the style and weight combinations is called a face.

You produce a font, you design a typeface.



As a task in class we had to choose one of out nine fonts that we had collected from over the past two weeks and manipulate it how we wanted, I chose American Typewriter. I wanted to immediately take the serifs off because I think they look ugly, then I wanted to make the weight thicker on some of the lines to make it bolder.  


From this we then used a piece of tracing paper and found the cap, baseline and x height, this was a good exercise, I learnt that my moderations need to change on all upper and lower case letters for it to work. 




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