Wednesday 23 October 2013

Visual Literacy- Session 1

With Fred we learnt about Visual Literacy within Graphic Design. Here are the key elements of visual language within Graphic Design. 

• Type
• Legibility
• Readability
• Type and image
• Colour
• Layout
• Type and Grid
• Frame
• Format
• Figure and Form
• Composition
• Visual Dynamics 

Typography developed throughout different material, and this is where we get our different typefaces from without realising. 
Stone- the majority of typefaces with serifs have been developed in stone because every time they tried to  calve into stone it split, so they added it to be part of the typeface. 
Sable- script writing using different nibs
Bone- generally have more of a natural feel
Wood- wood type was created this had many advantages, it was moveable, available for repetition produced on a mass scale and upper and lower cases we're developed.  




Lead- lead type is more controllable, available in different scales, moulding and cast was made to produce on a mass scale. 
Silicone- typefaces that have to be created on the computer, as they have no other origin. 


Here we tried to organise them into categories ourselves, as a group we thought we found it relatively easy, but when Fred came to have a look we had got a few wrong, it's a lot more complicated then I initially thought. 

Some Characteristics of type
  • Line weight 
  • Quality of line
  • Serif/Sans serif
  • Geometry
  • Chronology
  • Name/Identity  

We then organised the letters into our own groups that we found relevant  the groups being: hand rendered, script, sans serif, width and serif. 

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